Essentials of marketing /
by McCarthy, E. Jerome (Edmund Jerome); Perreault, William D.
Material type:
BookSeries: The Irwin series in marketing. Publisher: Homewood, Ill. : Irwin, 1988Edition: 4th ed.Description: xvi, 512 p. : ill. ; 24 cm.ISBN: 0256060096.Subject(s): Marketing
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Includes index.
Bibliography: p. 475-491.
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