McCarthy, E. Jerome
Essentials of marketing / E. Jerome McCarthy and William D. Perreault. - 4th ed. - Homewood, Ill. : Irwin, 1988. - xvi, 512 p. : ill. ; 24 cm. - The Irwin series in marketing .
Includes index.
Bibliography: p. 475-491.
0256060096
87082171
Marketing.
658.8 / MCE
Essentials of marketing / E. Jerome McCarthy and William D. Perreault. - 4th ed. - Homewood, Ill. : Irwin, 1988. - xvi, 512 p. : ill. ; 24 cm. - The Irwin series in marketing .
Includes index.
Bibliography: p. 475-491.
0256060096
87082171
Marketing.
658.8 / MCE