Behavioral models for market analysis : foundations for marketing action /
by Nicosia, Francesco M; Wind, Yoram.
Material type:
BookPublisher: Hinsdale, Ill. : Dryden, c1977Description: 194 p. : ill. ; 24 cm.ISBN: 0030136164.Subject(s): Marketing research | Consumers | Competition
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includes index.
Includes bibliographies.
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