Nicosia, Francesco M.
Behavioral models for market analysis : foundations for marketing action / Francesco M. Nicosia and Yoram Wind. - Hinsdale, Ill. : Dryden, c1977. - 194 p. : ill. ; 24 cm.
includes index.
Includes bibliographies.
0030136164
77078701
Marketing research.
Consumers.
Competition.
658.83 / NIB
Behavioral models for market analysis : foundations for marketing action / Francesco M. Nicosia and Yoram Wind. - Hinsdale, Ill. : Dryden, c1977. - 194 p. : ill. ; 24 cm.
includes index.
Includes bibliographies.
0030136164
77078701
Marketing research.
Consumers.
Competition.
658.83 / NIB