Principles of marketing /
by Clark, Fred E; Kotler, Philip; Kotler, Philip.
Material type:
BookPublisher: New York : Prentice Hall, 1946Edition: 3rd ed.Description: xx, 828p. : ill., charts, diagrs., tabs. ; 22 cm.ISBN: 0273646621 (pbk.).Subject(s): Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 CLP (Browse shelf) | Available | A150512 |
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996.
"The European edition ... offers significant changes"--Pref.
Includes bibliographical references and index.
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