Clark, Fred E.
Principles of marketing / Fred E. Clark - 3rd ed. - New York : Prentice Hall, 1946. - xx, 828p. : ill., charts, diagrs., tabs. ; 22 cm.
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996. "The European edition ... offers significant changes"--Pref.
Includes bibliographical references and index.
0273646621 (pbk.)
2004269767
Marketing.
HF5415 / .K6314 2002
658.8 / CLP
Principles of marketing / Fred E. Clark - 3rd ed. - New York : Prentice Hall, 1946. - xx, 828p. : ill., charts, diagrs., tabs. ; 22 cm.
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996. "The European edition ... offers significant changes"--Pref.
Includes bibliographical references and index.
0273646621 (pbk.)
2004269767
Marketing.
HF5415 / .K6314 2002
658.8 / CLP