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The marketing challenge of Europe 1992 / (Record no. 68920)

000 -LEADER
fixed length control field	01027pam a2200289 a 4500
001 - CONTROL NUMBER
control field	3889379
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20190306111708.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	900430s1991 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	90037880
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0201564009
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	DLC
--	BD-DhUL
043 ## - GEOGRAPHIC AREA CODE
Geographic area code	e------
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.12.E82
Item number	Q45 1991
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	337.142
Edition number	20
Item number	QUM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Quelch, John A.
245 14 - TITLE STATEMENT
Title	The marketing challenge of Europe 1992 /
Statement of responsibility, etc.	John A. Quelch, Robert D. Buzzell, Eric R. Salama.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Reading, Mass. :
Name of publisher, distributor, etc.	Addison-Wesley,
Date of publication, distribution, etc.	c1991.
300 ## - PHYSICAL DESCRIPTION
Extent	ix, 422 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
Geographic subdivision	European Economic Community countries
General subdivision	Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Corporations, Foreign
Geographic subdivision	European Economic Community countries.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Buzzell, Robert D.
Fuller form of name	(Robert Dow),
Dates associated with a name	1933-
Relator code	jt. aut.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Salama, Eric.
Relator term	jt. aut.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Quelch, John A.
Title of a work	Marketing challenge of 1992.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Price effective from	Date last seen	Permanent Location	Date acquired	Koha item type	Copy number	Source of acquisition	Collection code	Shelving location	Barcode	Current Location	Full call number
2016-05-22	2016-05-22	Dhaka University Library	1995-07-30	Books	3	Purchased	Non Fiction	General Stacks	356087	Dhaka University Library	337.142 QUM
2016-05-22	2016-05-22	Dhaka University Library	1995-07-30	Books	1	Purchased	Non Fiction	General Stacks	356085	Dhaka University Library	337.142 QUM
2016-05-22	2016-05-22	Dhaka University Library	1995-07-30	Books	2	Purchased	Non Fiction	General Stacks	356086	Dhaka University Library	337.142 QUM

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The marketing challenge of Europe 1992 / (Record no. 68920)