Quelch, John A.
The marketing challenge of Europe 1992 / John A. Quelch, Robert D. Buzzell, Eric R. Salama. - Reading, Mass. : Addison-Wesley, c1991. - ix, 422 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0201564009
90037880
Marketing--Case studies.--European Economic Community countries
Corporations, Foreign--European Economic Community countries.
HF5415.12.E82 / Q45 1991
337.142 / QUM
The marketing challenge of Europe 1992 / John A. Quelch, Robert D. Buzzell, Eric R. Salama. - Reading, Mass. : Addison-Wesley, c1991. - ix, 422 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0201564009
90037880
Marketing--Case studies.--European Economic Community countries
Corporations, Foreign--European Economic Community countries.
HF5415.12.E82 / Q45 1991
337.142 / QUM