Audiencemaking : (Record no. 51850)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02234cam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 377049 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160331162937.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940314s1994 cau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 94010319 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0803946252 |
| Qualifying information | cl |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0803946260 |
| Qualifying information | paperback |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 377049 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | TOC |
| Language of cataloging | eng |
| Transcribing agency | TOC |
| Modifying agency | TOC |
| -- | BD-DhUL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Edition number | 20 |
| Item number | AUD |
| 245 00 - TITLE STATEMENT | |
| Title | Audiencemaking : |
| Remainder of title | how the media create the audience, Vol. 22 / |
| Statement of responsibility, etc. | editors, James S. Ettema and D. Charles Whitney. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Thousand Oaks : |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | c1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v. ; |
| Dimensions | 23 cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Sage annual reviews of communication research ; |
| Volume/sequential designation | v.22 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The Money Arrow: An Introduction to Audiencemaking / James S. Ettema and D. Charles Whitney -- 2. Victim, Consumer, or Commodity? Audience Models in Communication Policy / James G. Webster and Patricia F. Phalen -- 3. Producing Children's Television Programs / Ellen A. Wartella -- 4. Made-to-Order and Standardized Audiences: Forms of Reality in Audience Measurement / Peter V. Miller -- 5. Power to the People (Meter): Audience Measurement Technology and Media Specialization / Beth E. Barnes and Lynne M. Thomson -- 6. The Changing Infrastructure of Public Opinion / Susan Herbst and James R. Beniger -- 7. One-Way Flows and the Economics of Audiencemaking / Steven S. Wildman -- 8. The Stock Market as Audience: The Impact of Public Ownership on Newspapers / Paul M. Hirsch and Tracy A. Thompson -- 9. The Role of the Audience in the Production of Culture: A Personal Research Retrospective / Muriel Goldsman Cantor. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 10. Measured Markets and Unknown Audiences: Case Studies From the Production and Consumption of Music / Richard A. Peterson -- 11. The Audience at Home: The Early Recording Industry and the Marketing of Musical Taste / Marsha Siefert -- 12. The Vaudeville Circuit: A Prehistory of the Mass Audience / Robert W. Snyder. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| General subdivision | Audiences. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| General subdivision | Economic aspects. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ettema, James S. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Whitney, D. Charles |
| Fuller form of name | (David Charles), |
| Dates associated with a name | 1946- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-03-31 | 2016-03-31 | Dhaka University Library | 1998-09-27 | Books | Purchased | Non Fiction | General Stacks | 373431 | Dhaka University Library | 302.23 AUD |