Audiencemaking : how the media create the audience, Vol. 22 /
editors, James S. Ettema and D. Charles Whitney.
- Thousand Oaks : Sage Publications, c1994.
- v. ; 23 cm.
- Sage annual reviews of communication research ; v.22 .
Includes bibliographical references and index.
1. The Money Arrow: An Introduction to Audiencemaking / James S. Ettema and D. Charles Whitney -- 2. Victim, Consumer, or Commodity? Audience Models in Communication Policy / James G. Webster and Patricia F. Phalen -- 3. Producing Children's Television Programs / Ellen A. Wartella -- 4. Made-to-Order and Standardized Audiences: Forms of Reality in Audience Measurement / Peter V. Miller -- 5. Power to the People (Meter): Audience Measurement Technology and Media Specialization / Beth E. Barnes and Lynne M. Thomson -- 6. The Changing Infrastructure of Public Opinion / Susan Herbst and James R. Beniger -- 7. One-Way Flows and the Economics of Audiencemaking / Steven S. Wildman -- 8. The Stock Market as Audience: The Impact of Public Ownership on Newspapers / Paul M. Hirsch and Tracy A. Thompson -- 9. The Role of the Audience in the Production of Culture: A Personal Research Retrospective / Muriel Goldsman Cantor. 10. Measured Markets and Unknown Audiences: Case Studies From the Production and Consumption of Music / Richard A. Peterson -- 11. The Audience at Home: The Early Recording Industry and the Marketing of Musical Taste / Marsha Siefert -- 12. The Vaudeville Circuit: A Prehistory of the Mass Audience / Robert W. Snyder.
0803946252 0803946260
94010319
Mass media--Audiences.
Mass media--Economic aspects.
302.23 / AUD
Includes bibliographical references and index.
1. The Money Arrow: An Introduction to Audiencemaking / James S. Ettema and D. Charles Whitney -- 2. Victim, Consumer, or Commodity? Audience Models in Communication Policy / James G. Webster and Patricia F. Phalen -- 3. Producing Children's Television Programs / Ellen A. Wartella -- 4. Made-to-Order and Standardized Audiences: Forms of Reality in Audience Measurement / Peter V. Miller -- 5. Power to the People (Meter): Audience Measurement Technology and Media Specialization / Beth E. Barnes and Lynne M. Thomson -- 6. The Changing Infrastructure of Public Opinion / Susan Herbst and James R. Beniger -- 7. One-Way Flows and the Economics of Audiencemaking / Steven S. Wildman -- 8. The Stock Market as Audience: The Impact of Public Ownership on Newspapers / Paul M. Hirsch and Tracy A. Thompson -- 9. The Role of the Audience in the Production of Culture: A Personal Research Retrospective / Muriel Goldsman Cantor. 10. Measured Markets and Unknown Audiences: Case Studies From the Production and Consumption of Music / Richard A. Peterson -- 11. The Audience at Home: The Early Recording Industry and the Marketing of Musical Taste / Marsha Siefert -- 12. The Vaudeville Circuit: A Prehistory of the Mass Audience / Robert W. Snyder.
0803946252 0803946260
94010319
Mass media--Audiences.
Mass media--Economic aspects.
302.23 / AUD