Brand power / (Record no. 141045)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00726fam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1524795 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161222173136.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940713s1994 enkaf 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333570138 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)31171744 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm31171744 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (NNC)1524795 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NNC |
| Transcribing agency | NNC |
| Modifying agency | BD-DhUL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .B7157 1994g |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | BRA |
| 245 00 - TITLE STATEMENT | |
| Title | Brand power / |
| Statement of responsibility, etc. | edited by Paul Stobart. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Houndmills, Basingstoke, Hampshire : |
| Name of publisher, distributor, etc. | Macmillan, |
| Date of publication, distribution, etc. | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 255 p., [24] p. of plates : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Brand name products. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 2016-12-22 | Books | 1 | Purchased | Non Fiction | General Stacks | 371957 | Dhaka University Library | 658.827 BRA | |||||
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 2016-12-22 | Books | 2 | Purchased | Non Fiction | General Stacks | 371958 | Dhaka University Library | 658.827 BRA |