Dhaka University Library Online catalog

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Brand power / edited by Paul Stobart. - Houndmills, Basingstoke, Hampshire : Macmillan, 1994. - xvi, 255 p., [24] p. of plates : ill. ; 25 cm.

ISBN: 0333570138

Subjects--Topical Terms:
Advertising--Brand name products.
Branding (Marketing)

LC Class. No.: HF5823 / .B7157 1994g

Dewey Class. No.: 658.827 / BRA

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