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Marketing research and information systems; (Record no. 141029)

000 -LEADER
fixed length control field	01099cam a2200289 4500
001 - CONTROL NUMBER
control field	3153094
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20161222171703.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	690708s1969 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	74085156
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	BD-DhUL
Modifying agency	DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8072
Item number	BUM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Buzzell, Robert D.
Fuller form of name	(Robert Dow),
Dates associated with a name	1933-
245 10 - TITLE STATEMENT
Title	Marketing research and information systems;
Remainder of title	text and cases
Statement of responsibility, etc.	by Robert D. Buzzell and Donald F. Cox with the assistance of Rex V. Brown.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	1969
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 788 p. :
Other physical details	illus. ;
Dimensions	23 cm.
500 ## - GENERAL NOTE
General note	Case material from the Harvard Graduate School of Business Administration.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
General subdivision	Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Management information systems.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Cox, Donald F.,
Relator term	joint author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Brown, Rex V.,
Relator term	joint author.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	Harvard University.
Subordinate unit	Graduate School of Business Administration.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	u
e	ncip
f	19
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Price effective from	Date last seen	Permanent Location	Date acquired	Koha item type	Copy number	Source of acquisition	Collection code	Shelving location	Barcode	Current Location	Full call number
2016-12-22	2016-12-22	Dhaka University Library	2016-12-22	Books	3	Purchesed	Non Fiction	General Stacks	A166609	Dhaka University Library	658.8072 BUM
2016-12-22	2016-12-22	Dhaka University Library	2016-12-22	Books	1	Purchesed	Non Fiction	General Stacks	A166607	Dhaka University Library	658.8072 BUM
2016-12-26	2016-12-26	Dhaka University Library	1979-02-16	Books	4	Purchased	Non Fiction	General Stacks	A166610	Dhaka University Library	658.8072 BUM
2016-12-26	2016-12-26	Dhaka University Library	1979-02-16	Books	5	Purchased	Non Fiction	General Stacks	A166611	Dhaka University Library	658.8072 BUM
2016-12-26	2016-12-26	Dhaka University Library	1979-02-16	Books	2	Purchased	Non Fiction	General Stacks	A166608	Dhaka University Library	658.8072 BUM

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Marketing research and information systems; (Record no. 141029)