Buzzell, Robert D. 1933-
Marketing research and information systems; text and cases by Robert D. Buzzell and Donald F. Cox with the assistance of Rex V. Brown. - New York : McGraw-Hill, 1969 - xii, 788 p. : illus. ; 23 cm.
Case material from the Harvard Graduate School of Business Administration.
Includes bibliographical references.
74085156
Marketing--Management.
Marketing research.
Management information systems.
658.8072 / BUM
Marketing research and information systems; text and cases by Robert D. Buzzell and Donald F. Cox with the assistance of Rex V. Brown. - New York : McGraw-Hill, 1969 - xii, 788 p. : illus. ; 23 cm.
Case material from the Harvard Graduate School of Business Administration.
Includes bibliographical references.
74085156
Marketing--Management.
Marketing research.
Management information systems.
658.8072 / BUM