Advertisements / (Record no. 131040)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01586cam a22003254a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15456036 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161205100413.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080918s2010 mnua j b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008040702 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781599203454 (hardcover) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhUL |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5829 |
| Item number | .C66 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Connolly, Sean, |
| Dates associated with a name | 1956- |
| 245 10 - TITLE STATEMENT | |
| Title | Advertisements / |
| Statement of responsibility, etc. | by Sean Connolly. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mankato, Minn. : |
| Name of publisher, distributor, etc. | Smart Apple Media, |
| Date of publication, distribution, etc. | 200. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 46 p. : |
| Other physical details | ill. col. ill. ; |
| Dimensions | 28 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Getting the message |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 45) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The power of persuasion -- The language of advertising -- A campaign begins -- Releasing the message -- New and improved -- Blurred boundaries -- Targeting youth -- Going too far? -- Advertising watchdogs -- The final analysis -- The shape of the future. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Discusses the history of advertising and how businesses use advertising to targets consumers today, including print ads, TV ads, Internet ads, and viral marketing"--Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Form subdivision | Juvenile literature. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising and children |
| General subdivision | Juvenile literature. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Young consumers |
| General subdivision | Juvenile literature. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/ecip0828/2008040702.html |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
No items available.