Connolly, Sean, 1956-
Advertisements / by Sean Connolly. - Mankato, Minn. : Smart Apple Media, 200. - 46 p. : ill. col. ill. ; 28 cm. - Getting the message .
Includes bibliographical references (p. 45) and index.
The power of persuasion -- The language of advertising -- A campaign begins -- Releasing the message -- New and improved -- Blurred boundaries -- Targeting youth -- Going too far? -- Advertising watchdogs -- The final analysis -- The shape of the future.
"Discusses the history of advertising and how businesses use advertising to targets consumers today, including print ads, TV ads, Internet ads, and viral marketing"--Provided by publisher.
9781599203454 (hardcover)
2008040702
Advertising--Juvenile literature.
Advertising and children--Juvenile literature.
Young consumers--Juvenile literature.
HF5829 / .C66 2010
659.1
Advertisements / by Sean Connolly. - Mankato, Minn. : Smart Apple Media, 200. - 46 p. : ill. col. ill. ; 28 cm. - Getting the message .
Includes bibliographical references (p. 45) and index.
The power of persuasion -- The language of advertising -- A campaign begins -- Releasing the message -- New and improved -- Blurred boundaries -- Targeting youth -- Going too far? -- Advertising watchdogs -- The final analysis -- The shape of the future.
"Discusses the history of advertising and how businesses use advertising to targets consumers today, including print ads, TV ads, Internet ads, and viral marketing"--Provided by publisher.
9781599203454 (hardcover)
2008040702
Advertising--Juvenile literature.
Advertising and children--Juvenile literature.
Young consumers--Juvenile literature.
HF5829 / .C66 2010
659.1