McNair, Malcolm P. 1894-
Readings in marketing / Malcolm P. McNair and Harry L. Hansen. - 2nd ed. - New York : McGraw-Hill Book Co., 1956. - xi, 559 p. : diagrs. ; 24 cm. - Harvard problem books .
"Planned to accompany and supplement the [editors'] case book, Problems in marketing.".
Marketing.
658.8 / MCR
Readings in marketing / Malcolm P. McNair and Harry L. Hansen. - 2nd ed. - New York : McGraw-Hill Book Co., 1956. - xi, 559 p. : diagrs. ; 24 cm. - Harvard problem books .
"Planned to accompany and supplement the [editors'] case book, Problems in marketing.".
Marketing.
658.8 / MCR