Venkatesan, M., 1936-
An introduction to marketing experimentation: methods, applications, and problems / M. Venkatesan , Robert J. Holloway. - New York : Free Press, c1971. - 141 p. : illus.; 28 cm.
Bibliography: p. 139-141.
71143510
Marketing research.
HF5415.2 / .V45
658.809 / VEI
An introduction to marketing experimentation: methods, applications, and problems / M. Venkatesan , Robert J. Holloway. - New York : Free Press, c1971. - 141 p. : illus.; 28 cm.
Bibliography: p. 139-141.
71143510
Marketing research.
HF5415.2 / .V45
658.809 / VEI