| 000 | 02364cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 13114406 | ||
| 003 | BD-DhUISL | ||
| 005 | 20190923122309.0 | ||
| 008 | 030307s2002 nyua b 001 0 eng | ||
| 010 | _a 2003005362 | ||
| 020 | _a0789021420 (hbk.) | ||
| 020 | _a0789021439 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUISL |
||
| 050 | 0 | 0 |
_aZ678 _b.S765 2002 |
| 082 | 0 | 0 |
_a021.7 _221 _bSTR 2002 |
| 245 | 0 | 0 |
_aStrategic marketing in library and information science / _cIrene Owens, editor. |
| 260 |
_aBinghamton, NY : _bHaworth Information Press, _cc2002. |
||
| 300 |
_a254 p. : _bill. ; _c23 cm. |
||
| 500 | _a"Co-published simultaneously as The acquisitions librarian, volume 14, number 28, 2002." | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aMarketing in library and information science : a selected review of related literature / Irene Owens -- Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero -- The importance of marketing in the library and information science curriculum / Glynn Harmon -- Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer -- A marketing approach to recruiting librarians / Ronald D. Pollock -- Strategic marketing of electronic resources / Dennis Dillon -- Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln -- Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill -- Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne -- Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill -- Marketing in public libraries / Loriene Roy. | |
| 650 | 0 | _aLibrary planning. | |
| 650 | 0 |
_aLibraries _xMarketing. |
|
| 650 | 0 |
_aInformation services _xPlanning. |
|
| 650 | 0 |
_aInformation services _xMarketing. |
|
| 700 | 1 | _aOwens, Irene. | |
| 730 | 0 | _aAcquisitions librarian. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0810/2003005362-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 955 |
_alh39 2003-03-07 _ilh39 2003-03-07 _aaa20 2003-03-10 _aps07 2003-11-21 1 copy rec'd., to CIP ver. |
||
| 999 |
_c50 _d50 |
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