000 01178nam a22003617a 4500
003 BD-DhISLMDU
005 20211207124355.0
008 081107s2010 njua b 001 0 eng
010 _a 2008048626
020 _a9780136079415 (casebound : alk. paper)
020 _a0136079415
035 _a(OCoLC)ocn299067316
035 _a(NNC)7439725
035 _a(OCoLC)299067316
_z(OCoLC)268788849
040 _aDLC
_cDLC
_dYDX
_dBTCTA
_dYDXCP
_dBD-DhISLMDU
_bENG
041 _aENG
050 0 0 _aHF5415
_b.K636 2010
082 0 0 _a658.8
_222
100 1 _aKotler, Philip.
245 1 0 _aPrinciples of marketing /
_cPhilip Kotler, Gary Armstrong.
250 _a13th ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2010.
300 _axxiii, 613, [105] p. :
_bill. (chiefly col.) ;
_c29 cm.
504 _aIncludes bibliographical references (p. R1-R26) and indexes.
521 _aUndergraduate, Graduate and Researchers.
526 _aBA (Hons.), MA (Regular), MA (Evening).
650 0 _aMarketing.
700 1 _aArmstrong, Gary
_q(Gary M.)
900 _aAUTH
942 _2ddc
_cBK
948 1 _a20091021
_bc
_crad1
_dMPS
948 2 _a20091021
_ba
_crad1
_dMPS
999 _c215
_d215