The library marketing toolkit /
by Potter, Ned.
Material type:
BookPublisher: London: Facet Pub., 2012Description: xxii, 218 p. : ill., tables ; 24 cm.ISBN: 9781856048064.Subject(s): Libraries | Marketing| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dept. of Information Science and Library Management, University of Dhaka General Stacks | Non Fiction | 021.7 POL (Browse shelf) | 1 | Available |
This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.
Includes bibliographical references [p. 201-203] and index.
1.Seven key concepts for marketing libraries 2. Strategic marketing 3.The library brand 4. Marketing and the library building 5. An introduction to marketing online 6. Marketing with social media 7. Marketing with new technologies 8. Marketing and people 9.Internal marketing 9. Library advocacy as marketing 10. Marketing Special Collections and archives. "The Library Marketing Toolkit is packed full of useful, informative and above all practical information about the best ways of getting your message across, and it should be on the shelf of every librarian and information professional who needs to promote the idea of the library and its value in a modern day society." - Phil Bradley "Ned Potter's book will help any library succeed in creating a community that is aware and engaged in its library. He has written an easy to follow tool kit targeted at the specific marketing needs of librarians that is sure to become a favourite resource for anyone involved in marketing a library. There are case studies from libraries around the world that will inspire you no matter whether your library is large or small. You'll love this book!" - Nancy Dowd "...brilliant and a great addition to the library professional discourse." - Andy Woodworth
Ned Potter is Academic Liaison Librarian at the University of York. He won the SLA Europe Early Career Conference Award 2011 and was named a Library Journal Mover and Shaker in 2011. He is the founder of the LIS New Professionals Network, is the New Professionals Support Officer for the CILIP Career Development Group (Yorkshire & Humberside) and has been involved in several national New Professionals events. He blogs as The Wikiman and presents regularly on marketing libraries and the echo chamber phenomenon.
Undergraduate, Graduate and Researchers
BA (Hons.), MA (Regular), MA (Evening)
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