Principles of marketing /
by Kotler, Philip; Armstrong, Gary (Gary M.).
Material type: BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2010Edition: 13th ed.Description: xxiii, 613, [105] p. : ill. (chiefly col.) ; 29 cm.ISBN: 9780136079415 (casebound : alk. paper); 0136079415.Subject(s): MarketingIncludes bibliographical references (p. R1-R26) and indexes.
Undergraduate, Graduate and Researchers.
BA (Hons.), MA (Regular), MA (Evening).
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