Strategic marketing in library and information science / (Record no. 50)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02364cam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13114406 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUISL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190923122309.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030307s2002 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003005362 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0789021420 (hbk.) |
| International Standard Book Number | 0789021439 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhUISL |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | Z678 |
| Item number | .S765 2002 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 021.7 |
| Edition number | 21 |
| Item number | STR 2002 |
| 245 00 - TITLE STATEMENT | |
| Title | Strategic marketing in library and information science / |
| Statement of responsibility, etc. | Irene Owens, editor. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Binghamton, NY : |
| Name of publisher, distributor, etc. | Haworth Information Press, |
| Date of publication, distribution, etc. | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 254 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "Co-published simultaneously as The acquisitions librarian, volume 14, number 28, 2002." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing in library and information science : a selected review of related literature / Irene Owens -- Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero -- The importance of marketing in the library and information science curriculum / Glynn Harmon -- Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer -- A marketing approach to recruiting librarians / Ronald D. Pollock -- Strategic marketing of electronic resources / Dennis Dillon -- Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln -- Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill -- Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne -- Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill -- Marketing in public libraries / Loriene Roy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Library planning. |
| Topical term or geographic name as entry element | Libraries |
| General subdivision | Marketing. |
| Topical term or geographic name as entry element | Information services |
| General subdivision | Planning. |
| Topical term or geographic name as entry element | Information services |
| General subdivision | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Owens, Irene. |
| 730 0# - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Acquisitions librarian. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0810/2003005362-d.html |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2019-09-23 | 2019-09-23 | Dept. of Information Science and Library Management, University of Dhaka | 2018-12-23 | Books | 01 | Transferred from DU Central Library | Non Fiction | General Stacks | 0705 | Dept. of Information Science and Library Management, University of Dhaka | 021.7 STR 2002 |