The library marketing toolkit / (Record no. 328)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02689nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUISL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211207124403.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130909b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781856048064 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUISL |
| Language of cataloging | ENG |
| Transcribing agency | BD-DhUISL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 021.7 |
| Item number | POL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Potter, Ned |
| 245 ## - TITLE STATEMENT | |
| Title | The library marketing toolkit / |
| Statement of responsibility, etc. | Ned Potter |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Facet Pub., |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 218 p. : |
| Other physical details | ill., tables ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references [p. 201-203] and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1.Seven key concepts for marketing libraries 2. Strategic marketing 3.The library brand 4. Marketing and the library building 5. An introduction to marketing online 6. Marketing with social media 7. Marketing with new technologies 8. Marketing and people 9.Internal marketing 9. Library advocacy as marketing 10. Marketing Special Collections and archives. |
| Miscellaneous information | "The Library Marketing Toolkit is packed full of useful, informative and above all practical information about the best ways of getting your message across, and it should be on the shelf of every librarian and information professional who needs to promote the idea of the library and its value in a modern day society." - Phil Bradley "Ned Potter's book will help any library succeed in creating a community that is aware and engaged in its library. He has written an easy to follow tool kit targeted at the specific marketing needs of librarians that is sure to become a favourite resource for anyone involved in marketing a library. There are case studies from libraries around the world that will inspire you no matter whether your library is large or small. You'll love this book!" - Nancy Dowd "...brilliant and a great addition to the library professional discourse." - Andy Woodworth |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Ned Potter is Academic Liaison Librarian at the University of York. He won the SLA Europe Early Career Conference Award 2011 and was named a Library Journal Mover and Shaker in 2011. He is the founder of the LIS New Professionals Network, is the New Professionals Support Officer for the CILIP Career Development Group (Yorkshire & Humberside) and has been involved in several national New Professionals events. He blogs as The Wikiman and presents regularly on marketing libraries and the echo chamber phenomenon. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Undergraduate, Graduate and Researchers |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BA (Hons.), MA (Regular), MA (Evening) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Libraries |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2013-09-09 | 2013-09-09 | Dept. of Information Science and Library Management, University of Dhaka | 2013-09-09 | Books | 1 | Purchased | Non Fiction | General Stacks | Dept. of Information Science and Library Management, University of Dhaka | 021.7 POL |