Peter, J. Paul
A preface to marketing management / J. Paul Peter, James H. Donnelly Jr. - 9th ed. - Boston: Irwin, 2003 - xiv,280p.: ill.; 26cm.
Includes index
0072466588
Marketing--Management
658.8 / PEP 9th ed. 2003
A preface to marketing management / J. Paul Peter, James H. Donnelly Jr. - 9th ed. - Boston: Irwin, 2003 - xiv,280p.: ill.; 26cm.
Includes index
0072466588
Marketing--Management
658.8 / PEP 9th ed. 2003