| 000 | 01174pam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 4397994 | ||
| 003 | BD-DhUL | ||
| 005 | 20160626134202.0 | ||
| 008 | 921221s1993 nyua b 001 0 eng | ||
| 010 | _a 92046063 | ||
| 020 |
_a0070102988 : _c$37.95 |
||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aPN1990.83 _b.C37 1993 |
| 082 | 0 | 0 |
_a384.54/42 _220 _bCAE |
| 100 | 1 | _aCarroll, Raymond L. | |
| 245 | 1 | 0 |
_aElectronic media programming : _bstrategies and decision making / _cRaymond L. Carroll, Donald M. Davis. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc1993. |
||
| 300 |
_axii, 532 p. : _bill. ; _c25 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in mass communication | |
| 504 | _aIncludes bibliographical references (p. 506-511) and index. | ||
| 650 | 0 |
_aBroadcasting _zUnited States _xPlanning. |
|
| 650 | 0 |
_aRadio programs _zUnited States _xPlanning. |
|
| 650 | 0 |
_aTelevision programs _zUnited States _xPlanning. |
|
| 700 | 1 | _aDavis, Donald M. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh022/92046063.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/92046063.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c80471 _d80471 |
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