| 000 | 01662cam a22004334a 4500 | ||
|---|---|---|---|
| 001 | 7606776 | ||
| 003 | BD-DhUL | ||
| 005 | 20160425161740.0 | ||
| 008 | 081223s2010 dcua b 001 0 eng | ||
| 010 | _a 2008055473 | ||
| 020 | _a9780872897786 (pbk. : alk. paper) | ||
| 020 | _a0872897788 (pbk. : alk. paper) | ||
| 024 | 8 | _a40016590265 | |
| 035 | _a(OCoLC)261198650 | ||
| 035 | _a(OCoLC)ocn261198650 | ||
| 035 | _a(NNC)7606776 | ||
| 040 |
_aDLC _cDLC _dYDXCP _dYDX _dYBM _dCDX _dYUS _dBD-DhUL |
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| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aJF2112.A4 _bW47 2010 |
| 082 | 0 | 0 |
_a324.73 _222 _bWEA |
| 100 | 1 |
_aWest, Darrell M., _d1954- |
|
| 245 | 1 | 0 |
_aAir wars : _btelevision advertising in election campaigns, 1952-2008 / _cDarrell M. West. |
| 250 | _a5th ed. | ||
| 260 |
_aWashington, D.C. : _bCQ Press, _cc2010. |
||
| 300 |
_axv, 240 p. : _bill. ; _c23 cm. |
||
| 365 |
_a$ _b38.61 |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aOverview of ads -- Buying air time -- Ad messages -- Media coverage of ads -- Learning about the candidates -- Setting the agenda -- Priming and defusing -- Playing the blame game -- Ads in congressional elections -- Advertising and democratic elections. | |
| 650 | 0 |
_aAdvertising, Political _zUnited States. |
|
| 650 | 0 |
_aTelevision in politics _zUnited States. |
|
| 650 | 0 |
_aPolitical campaigns _zUnited States. |
|
| 651 | 0 |
_aUnited States _xPolitics and government _y1945-1989. |
|
| 651 | 0 |
_aUnited States _xPolitics and government _y1989- |
|
| 900 | _aAUTH | ||
| 942 |
_2ddc _cBK |
||
| 948 | 1 |
_a20100203 _bc _crad1 _dMPS |
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| 948 | 2 |
_a20120221 _ba _crad1 _dMPS |
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| 948 | 2 |
_a20120221 _ba _crad1 _dMPS |
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| 999 |
_c58182 _d58182 |
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