000			03317mam a22004094a 4500
001			3025311
003			BD-DhUL
005			20160404142051.0
008			001213s2001 mau b 001 0 eng
010			_a 00054269
015			_aGBA1-Y3294
020			_z158751441X (alk. paper)
020			_a157851441X
035			_a(OCoLC)ocm45583388
035			_a(NNC)3025311
040			_aDLC _cDLC _dUKM _dNNC _dOrLoB-B _dBD-DhUL
042			_apcc
050	0	0	_aHD30.2 _b.D38 2001
082	0	0	_a303.4833 _221 _bDAA
100	1		_aDavenport, Thomas H. _d1954-
245	1	4	_aThe attention economy : _bunderstanding the new currency of business / _cThomas H. Davenport and John C. Beck.
260			_aBoston : _bHarvard Business School Press, _c2001.
263			_a0106
300			_aix, 255 p. ; _c23 cm.
365			_aUS$ _b16.95
504			_aIncludes bibliographical references and index.
505	0	0	_g1. _tA New Perspective on Business: Welcome to the Attention Economy -- _g2. _tAttention, the Story so Far: What Attention Is and Isn't -- _g3. _tDoing a Number on You: The Measurement of Attention -- _g4. _tFrom Amoebas to Apes: The Psychobiology of Attention -- _g5. _tLuddites Beware: Attention Technologies -- _g6. _tThe Hidden Persuaders: Lessons from the Attention Industries -- _g7. _tEyeballs and Cyber Malls: E-Commerce and Attention -- _g8. _tCommand Performance: Leadership and Attention -- _g9. _tFocused Choices and Global Resources: Strategy and Attention -- _g10. _tOff the Org Chart: Organizational Structure and Attention -- _g11. _t"You've Got (Lots and Lots of) Mail": Managing Information, Knowledge, and Attention -- _g12. _tFrom Myopia to Utopia: The Future of the Attention Economy.
520	1		_a"This book argues that today's businesses are headed for disaster - unless they can overcome the dangerously high attention deficits that threaten to cripple today's workplace. Accenture consultants and academics Thomas Davenport and John Beck explain that the problems for business people lie on both sides of the attention equation: on getting and holding the attention of information-flooded employees, consumers, and stockholders, and on parceling out their own attention in the face of overwhelming options.
520	8		_aThe resolution: learn to manage this critical yet finite resource, or fail.".
520	8		_a"Drawing from compelling research, the authors outline four perspectives on attention management that are critical to understanding its impact on business: (1) measuring and allocating attention, (2) understanding and leveraging its psychological dimensions, (3) mastering new streamlining technologies, and (4) adapting lessons from traditional attention industries like advertising.
520	8		_aUsing these perspectives, the authors shine new light on critical business areas including e-commerce, organizational leadership, information and knowledge management, and strategy. Attention management can be applied to help companies improve talent motivation and retention, avoid employee burnout, win customer loyalty on the Web, more effectively sell products and services, impress investors and analysts, and more."--BOOK JACKET.
650		0	_aPersonal information management.
650		0	_aAttention.
700	1		_aBeck, John C.
900			_aAUTH _bTOC
942			_2ddc _cBK
999			_c52354 _d52354