000			01970cam a2200397 a 4500
001			1167384
003			BD-DhUL
005			20160403143646.0
008			910718s1991 ii a b 001 0 eng
010			_a 91028765
020			_a8170362504 (Indiahbk.)
020			_a8170362512 (Indiapbk.)
020			_a0803991053 (UShbk.)
020			_a0803991061 (USpbk.)
035			_a1167384
040			_aLC _beng _cLC _dBD-DhUL
043			_ad------
050		4	_aP92.2 _b.M64 1991
050	0	0	_aP92.2 _b.M64 1991
082	0	0	_a302.23091724 _220 _bMOD
100	1		_aMody, Bella,.
245	1	0	_aDesigning messages for development communication : _ban audience participation-based approach / _cBella Mody ; illustrations by Mary Rolston Singh.
260			_aNew Delhi ; _aNewbury Park : _bSage Publications, _c1991.
300			_a211 p. : _bill. ; _c23 cm.
490	1		_aCommunication and human values
504			_aIncludes bibliographical references and index.
505	0	0	_aMachine derived contents note: Development Communication -- The Invisible Audience -- Audience Participation-Based Message Design -- The Idea -- Audience Participation-Based Message Design -- Implementation and Ethics -- Designing Messages that Communicate -- How to Research the Audience -- Audience-Responsive Topics -- Audience-Responsive Message Formats -- Writing Message Specifications and Objectives -- Pretesting Audience Response -- Summary.
650		0	_aMass media _zDeveloping countries.
650		0	_aMass media _xAudiences.
830		0	_aCommunication and human values (Newbury Park, Calif.)
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0658/91028765-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0658/91028765-t.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0734/91028765-b.html
942			_2ddc _cBK
984			_aANL _cYY 302.23091724 M692
999			_c52056 _d52056