000			01789cam a2200361 a 4500
001			1575532
003			BD-DhUL
005			20181203102803.0
008			910612s1992 enka b 001 0 eng d
010			_a 91050651
015			_ab9204407
020			_a9781412948388
020			_a9781412948388
035			_a1575532
040			_aBNB _beng _cBNB _dBD-DhUL
050	0	0	_aP95.815 _b.W56 1992
082	0	4	_a302.2 _bWIU
100	1		_aWindahl, Sven.
245	1	0	_aUsing communication theory : _ban introduction to planned communication / _cSven Windahl and Benno H. Signitzer with Jean T. Olson.
260			_aLondon : _bSage, _c1992.
300			_avii, 248 p. : _bill. ; _c24 cm.
365			_a$ _b35.64
504			_aIncludes bibliographical references and index.
505	0	0	_aMachine derived contents note: Introduction -- Part One: The Basics -- Conceptual Tools -- The Nature of Communication Planning -- Not All Problems are Communication Problems -- Categorization of Basic Strategies -- Part Two: Theoretical Approaches To Communication Planning -- Multi-Step Flow Approaches -- A Network Approach -- Systems Theory Perspectives -- Social Marketing Perspectives -- Communicaton Campaigns -- A Meeting Place for Different Approaches -- Part Three: The Elements Of Mass Communication Theories -- The Sender//Communicator -- The Message -- The Medium -- The Audience -- Effects.
650		0	_aCommunication.
650		0	_aInformation theory.
700	1		_aSignitzer, Benno.
700	1		_aOlson, Jean T.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0656/91050651-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0656/91050651-t.html
942			_2ddc _cBK
984			_aANL _cYY 302.23 W763
999			_c51874 _d51874