000 02234cam a2200313 a 4500
001 377049
003 BD-DhUL
005 20160331162937.0
008 940314s1994 cau b 001 0 eng
010 _a94010319
020 _a0803946252
_qcl
020 _a0803946260
_qpaperback
035 _a377049
040 _aTOC
_beng
_cTOC
_dTOC
_dBD-DhUL
082 0 0 _a302.23
_220
_bAUD
245 0 0 _aAudiencemaking :
_bhow the media create the audience, Vol. 22 /
_ceditors, James S. Ettema and D. Charles Whitney.
260 _aThousand Oaks :
_bSage Publications,
_cc1994.
300 _av. ;
_c23 cm.
490 _aSage annual reviews of communication research ;
_vv.22
504 _aIncludes bibliographical references and index.
505 0 _a1. The Money Arrow: An Introduction to Audiencemaking / James S. Ettema and D. Charles Whitney -- 2. Victim, Consumer, or Commodity? Audience Models in Communication Policy / James G. Webster and Patricia F. Phalen -- 3. Producing Children's Television Programs / Ellen A. Wartella -- 4. Made-to-Order and Standardized Audiences: Forms of Reality in Audience Measurement / Peter V. Miller -- 5. Power to the People (Meter): Audience Measurement Technology and Media Specialization / Beth E. Barnes and Lynne M. Thomson -- 6. The Changing Infrastructure of Public Opinion / Susan Herbst and James R. Beniger -- 7. One-Way Flows and the Economics of Audiencemaking / Steven S. Wildman -- 8. The Stock Market as Audience: The Impact of Public Ownership on Newspapers / Paul M. Hirsch and Tracy A. Thompson -- 9. The Role of the Audience in the Production of Culture: A Personal Research Retrospective / Muriel Goldsman Cantor.
505 8 _a10. Measured Markets and Unknown Audiences: Case Studies From the Production and Consumption of Music / Richard A. Peterson -- 11. The Audience at Home: The Early Recording Industry and the Marketing of Musical Taste / Marsha Siefert -- 12. The Vaudeville Circuit: A Prehistory of the Mass Audience / Robert W. Snyder.
650 0 _aMass media
_xAudiences.
650 0 _aMass media
_xEconomic aspects.
700 1 _aEttema, James S.
700 1 _aWhitney, D. Charles
_q(David Charles),
_d1946-
942 _2ddc
_cBK
984 _aANL
_cYY 302.23 A911
999 _c51850
_d51850