000 00998cam a2200289 4500
001 3213768
003 BD-DhUL
005 20160328111531.0
008 710930s1971 xxua b 001 0 eng
010 _a 78122276
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
050 0 0 _aHM101
_b.R57 1971
082 0 0 _a301.243
_bROC
100 1 _aRogers, Everett M.
245 1 0 _aCommunication of innovations :
_ba cross-cultural approach /
_cEverett M. Rogers with F. Floyd Shoemaker.
250 _a2nd ed.
260 _aNew York :
_bFree Press,
_cc1971.
300 _axix, 476 p. :
_bill. ;
_c24 cm.
365 _aS$
_b36.75
500 _aFirst ed. (1962) and 3rd ed. (c1963) published under title: Diffusion of innovations.
504 _aIncludes bibliographical references and index.
650 0 _aSocial change
_xCross-cultural studies.
650 0 _aTechnological innovations
_xSocial aspects.
650 0 _aDiffusion of innovations.
700 1 _aShoemaker, F. Floyd,
_ejt. aut.
942 _2ddc
_cBK
999 _c50687
_d50687