000			01450nam a2200313 a 4500
001			EDZ0000099192
003			StDuBDS
005			20170914095917.0
006			m||||||||d||||||||
007			cr||||||||||||
008			120824s2012 enka fo| 001 0 eng|d
020			_a9780191751660 (ebook) : _cNo price
040			_aStDuBDS _cStDuBDS
050		4	_aK1030
082	0	4	_a346.022 _223
100	1		_aBar-Gill, Oren.
245	1	0	_aSeduction by contract : law, economics, and psychology in consumer markets / _h[electronic resource] _cOren Bar-Gill.
260			_aOxford : _bOxford University Press, _c2012.
300			_a1 online resource : _bill.
504			_aIncludes bibliographical references and index.
520	8		_a'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.
588			_aDescription based on online resource; title from PDF title page (viewed on Aug. 24, 2012).
650		0	_aConsumer contracts.
650		0	_aMarketing.
650		0	_aConsumers _xAttitudes.
776	0	8	_iPrint version _z9780199663361
856	4	0	_3Oxford scholarship online _uhttp://dx.doi.org/10.1093/acprof:oso/9780199663361.001.0001
942			_2ddc _cBK
999			_c37496 _d37496