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005 20140815124412.0
008 080630s2010 maua b 001 0 eng
010 _a 2008028575
016 7 _a101477765
_2DNLM
020 _a9780763763275 (casebound)
020 _a0763763276 (casebound)
035 _a(OCoLC)ocn233261184
040 _aDNLM/DLC
_cDLC
_dNLM
_dBTCTA
_dBAKER
_dYDXCP
_dC#P
_dCDX
_dDLC
_dBD-DhUL
042 _apcc
050 0 0 _aRA410.56
_b.F675 2010
082 0 0 _a362.10688
_222
_bFOH
100 1 _aFortenberry, John L.
245 1 0 _aHealth care marketing :
_btools and techniques /
_cJohn L. Fortenberry, Jr.
250 _a3rd ed.
260 _aSudbury, Mass. :
_bJones and Bartlett Publishers,
_cc2010.
300 _axxiii, 311 p. :
_bill. ;
_c24 cm.
365 _aUS$
_b84.56
500 _aRev. ed. of.: Marketing tools for healthcare executives / John L. Fortenberry, Jr., 2nd ed., c2005.
504 _aIncludes bibliographical references (p. 297-299) and index.
650 0 _aMedical care
_xMarketing.
650 0 _aHealth services administration.
650 1 2 _aMarketing of Health Services
_xmethods.
700 1 _aFortenberry, John L.
_tMarketing tools for healthcare executives.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0822/2008028575.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
955 _aaa27 2008-07-03
_axe03 2009-05-08 1 copy rec'd., to CIP ver.
999 _c3355
_d3355