| 000 | 00772nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20240924155537.0 | ||
| 008 | 240924s2020 enka|||| b||| 001 0 eng | ||
| 020 | _a9781292276540 (pbk) | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_a658.802 _bHOM |
||
| 100 | 1 | _aHooley, Graham | |
| 245 | 1 | 0 |
_aMarketing strategy and competitive positioning/ _cGraham Hooley... [et al.]. |
| 250 | _a7th | ||
| 260 |
_aHarlow : _bPearson, _c2020. |
||
| 300 |
_axxiii, 594 p. : _bCol.ill. ; _c26 cm. |
||
| 365 |
_aUSD _b219.99 |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 4 | _aTarget Marketing | |
| 700 | 1 |
_aNicoulaud, Brigitte _ejt. au |
|
| 700 | 1 |
_aRudd, John M. _ejt. au |
|
| 700 | 1 |
_aLee, Nick. _ejt. au |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c259591 _d259591 |
||