| 000 | 00745nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20240924123417.0 | ||
| 008 | 240924s2016 nyua|||| b||| 001 0 eng | ||
| 020 | _a9780133866339 (pbk) | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_a658.8 _bCLI |
||
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising,promotion,and marketing communications/ _cKenneth E. Clow, Donald Baack. |
| 250 | _a7th | ||
| 260 |
_aNew York : _bPearson, _c2016. |
||
| 300 |
_axx, 476 p. : _bCol. ill. ; _c27 cm. |
||
| 365 |
_aUSD _b239.99 |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 4 | _aManagement of marketing | |
| 650 | 4 | _a Advertising | |
| 700 | 1 |
_aBaack, Donald _ejt. au |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c259589 _d259589 |
||