000 00614nam a22002057a 4500
003 BD-DhUL
005 20231219144725.0
008 231219s2014 bg ||||| |||| 001 0 eng d
020 _a9781614488323 (pbk)
040 _aBD-DhUL
_cBD-DhUL
082 _a658.827
_bAAA
100 1 0 _aAaker, David
245 0 0 _aAaker on branding : 20 principles that drive success /
_cDavid Aaker
260 _aNew York :
_bMorgan James,
_c2014.
300 _av, 208 p. :
_bill. ;
_c23 cm
365 _aUSD
_b17.95
504 _aIncludes bibliographical references and index
650 4 _aBrand name products
942 _2ddc
_cBK
999 _c258718
_d258718