| 000 | 00707nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20231224122323.0 | ||
| 008 | 231212s2018 B a|||| b||| 001 0 eng | ||
| 020 | _a9783662553800 (hbk) | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_a658.812 _bKUC |
||
| 100 | 1 | _aKumar, V. | |
| 245 | 1 | 0 |
_aCustomer relationship management : _bconcept, strategy, and tools/ _cKumar V., Werner Reinartz, |
| 250 | _a3rd. | ||
| 260 |
_aBerlin : _bSpringer, _c2018. |
||
| 300 |
_axxv, 411 p. : _bcol. ill. ; _c26 cm |
||
| 365 |
_aEuro _b79.99 |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 4 | _aCustomer relations | |
| 700 | 1 |
_aReinartz, Werner _ejt. au |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c258650 _d258650 |
||