| 000 | 00712nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20231210121057.0 | ||
| 008 | 231210s2013 xxi||||| |||| 00| 0 eng | ||
| 020 | _a9780132747257(hbk) | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_a658.8 _bKES |
||
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments/ _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _a13 | ||
| 260 |
_aBoston : _bPearson, _c2013. |
||
| 300 |
_axi, 729 p. : _bill. (some col.) ; _c28 cm |
||
| 365 |
_aUSD _b290.6 |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 4 |
_aMarketing _xCase studies |
|
| 700 | 1 |
_aPeterson, Robert A. _eau. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c258623 _d258623 |
||