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040 _aBD-DhUL
_cBD-DhUL
082 _a658.8343
_bRAF
100 1 _aRahman, Taslima.
245 0 0 _aFactors affecting customers' brand switching behavior :
_ba study on edible oil brands in Bangladesh / [Mphil Thesis]
_cTaslima Rahman.
260 _aDhaka :
_bUniversity of Dhaka,
_c2022.
300 _a[1], vii, 103 p. :
_bill. ;
_c29 cm.
504 _aIncludes bibliographical references.
505 0 _aThesis (MPhil)--Department of Marketing, University of Dhaka, Session: 2015-2016.
650 4 _aBrand preferences.
942 _2ddc
_cREF
999 _c257859
_d257859