| 000 | 00805nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20221113133940.0 | ||
| 008 | 221031s2023 mauab||| b||| 001 0 eng | ||
| 020 | _a9780357445129 (pbk) | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_a658.84 _bCZI |
||
| 100 | 1 | _aCzinkota, Michael R. | |
| 245 | 1 | 0 |
_aInternational marketing / _cMichael R. Czinkota, Iikka A. Ronkainen, Annie Peng Cui. |
| 250 | _a11th ed. | ||
| 260 |
_aBoston : _bCengage, _c2023. |
||
| 300 |
_axxix, 604 p. : _bcol. ill. , col. maps ; _c28 cm. |
||
| 365 |
_aUS$ _b274.95 |
||
| 504 | _aGlossary: p. 561-569. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 4 | _aExport marketing. | |
| 700 | 1 |
_aRonkainen, Iikka A. _ejt. aut. |
|
| 700 | 1 |
_aCui, Annie Peng. _ejt. aut. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c257386 _d257386 |
||