| 000 | 00883nam a22002777a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20221019113151.0 | ||
| 008 | 221006s2020 nyuab||| |b|| 001 0 eng | ||
| 020 | _a9781259712357 (hbk) | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_a658.8 _bINT |
||
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora ... [et. al.] |
| 250 | _b18th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2020. |
||
| 300 |
_axxxii, 682 p. : _bcol. ill., col. maps ; _c28 cm. |
||
| 365 |
_aUSD _b229.0 |
||
| 504 | _aGlossary: p. 634-641. | ||
| 504 | _aIncludes bibliographical references & index. | ||
| 650 | 4 | _aMarketing. | |
| 650 | 4 | _aInternational business enterprises. | |
| 700 | 1 |
_aCateora, Philip R. _eaut. |
|
| 700 | 1 |
_aMoney, R. Bruce. _ejt. aut. |
|
| 700 | 1 |
_aGilly, Mary C. _ejt. aut. |
|
| 700 | 1 |
_aGraham, John L. _ejt. aut. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c257215 _d257215 |
||