000 00861cam a2200277 i 4500
001 18203628
003 BD-DhUL
005 20221006111456.0
008 140627r20162017ii a b 001 0 eng
010 _a 2014023870
020 _a9789332557185 (pbk)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
_dBD-DhUL
042 _apcc
050 0 0 _aHF5415.13
_b.K64 2016
082 0 0 _a658.8
_bKOM
100 1 0 _aKotler, Philip.
245 1 0 _aMarketing management /
_cPhilip Kotler, Kevin Lane Keller.
250 _a15th ed.
260 _aNoida :
_bPearson,
_c2016 (2017 printing).
300 _a756 p. in various pagings :
_bcol. ill. ;
_e25 cm.
365 _aIRS
_b1150.00
504 _aGlossary: p. G.1-G.11. Includes bibliographical references and index.
650 4 _aMarketing Management.
700 1 0 _aKeller, Kevin Lane.
_ejt. aut.
942 _2ddc
_cBK
999 _c257196
_d257196