| 000 | 00780nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20220526123440.0 | ||
| 008 | 220518s2021 enka|||| b||| 001 0 eng | ||
| 020 | _a9781292341132 (pbk) | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_a658.8 _bKOP |
||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong, Marc Oliver Opresnik. |
| 250 | _a18th, global ed. | ||
| 260 |
_aHarlow : _bPearson Education, _c2021. |
||
| 300 |
_a728 p. : _bcol. ill. ; _c27 cm. |
||
| 365 |
_aUS$ _b100.00 |
||
| 504 | _aGlossary: p. 649 - 658. Includes bibliographical references and index. | ||
| 650 | 4 | _aMarketing. | |
| 700 | 1 |
_aArmstrong, Gary. _ejt. aut. |
|
| 700 | 1 |
_aOpresnik, Marc Oliver. _ejt. aut. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c255996 _d255996 |
||