| 000 | 00951nam a22002895i 4500 | ||
|---|---|---|---|
| 001 | 19671512 | ||
| 003 | BD-DhUL | ||
| 005 | 20210315102608.0 | ||
| 008 | 170531s2018 xxua 001 0 eng | ||
| 020 | _a9781337100298 (pbk) | ||
| 040 |
_aDLC _beng _erda _cDLC _dBD-DhUL |
||
| 042 | _apcc | ||
| 082 |
_a658.83 _bBRB |
||
| 100 | 1 | _aBrown, Tom J. | |
| 245 | 1 | 0 |
_aBasic marketing research : _bcustomer insights and managerial action / _cTom J. Brown, Tracy A. Suter, Gilbert A. Churchill. |
| 250 | _a9th ed. | ||
| 264 | 1 |
_aBoston : _bCengage Learning, _c2018. |
|
| 300 |
_axviii, 348 p. : _bcol. ill. ; _c27 cm. |
||
| 365 |
_aUS$ _b249.95 |
||
| 504 | _aGlossary : p. 334-340. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aSuter, Tracy A. _ejt. aut. |
|
| 700 | 1 |
_aChurchill, Gilbert A. _ejt. aut. |
|
| 906 |
_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c253880 _d253880 |
||