| 000 | 00855nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20241002160442.0 | ||
| 008 | 210215s2018 nyua|||| b||| 001 0 eng | ||
| 020 | _a9780078112102 (hbk) | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_a658.8 _bZES |
||
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Education, _c2018. |
||
| 300 |
_axxviii, 514 p. : _bill. ; _c26 cm. |
||
| 365 |
_aUSD _b249.95 |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 4 |
_aService industries _xMarketing. |
|
| 650 | 4 | _aCustomer services. | |
| 700 | 1 |
_aBitner, Mary Jo. _ejt. aut. |
|
| 700 | 1 |
_aGremler, Dwayne D. _ejt. aut. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c253747 _d253747 |
||