| 000 | 00815nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20210302095921.0 | ||
| 008 | 210215s2010 ohuab||| |||| 001 0 eng | ||
| 020 | _a9781439041376 (pbk) | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_a658.84 _bCZP |
||
| 100 | 1 | _aCzinkota, Michael R. | |
| 245 | 1 | 0 |
_aPrinciples of international marketing / _cMichael R. Czinkota, Ilkka A. Ronkainen |
| 250 | _aInternational ; 9th ed. | ||
| 260 |
_aOhio : _bSouth-Western Cengage Learning, _c2020. |
||
| 300 |
_a693 p. in various pagings : _bill. (some col.), col. maps ; _c28 cm |
||
| 365 |
_aGBP _b62.99 |
||
| 504 | _aGlossary: p. 683-693. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aExport marketing. | |
| 700 | 1 |
_aRonkainen, Ilkka A. _ejt. aut. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c253741 _d253741 |
||