000			01173cam a2200265 a 4500
001			1441576
003			BD-DhUL
005			20200218122156.0
008			910322s1991 caua b 001 0 eng
010			_a 91015067
020			_a080394361X
020			_a0803943628 (pb)
040			_aLC _beng _cLC _dLC _dBD-DhUL
082	0	0	_a302.23 _220 _bBEM
100	1		_aBerger, Arthur Asa, _d1933-
245	1	0	_aMedia analysis techniques / _cArthur Asa Berger.
260			_aNewbury Park : _bSage Publications, _cc1991.
300			_axiii, 143 p. : _bill. ; _c23 cm.
490			_aSage commtext series ; _v10
504			_aIncludes bibliographical references and indexes.
505	0	0	_aMachine derived contents note: Part One: Techniques Of Interpretation -- Semiological Analysis -- Marxist Analysis -- Psychoanalytic Criticism -- Sociological Analysis -- Part Two: Applications -- Murderers on the Orient Express -- Seven Points on the Game of Football -- Sex and Symbol in Fashion Advertising -- All-News Radio and the American Bourgeoisie -- Epilogue -- Shmoos and Analysis.
650		0	_aMass media _xMethodology.
650		0	_aMass media criticism.
942			_2ddc _cBK
999			_c251811 _d251811