| 000 | 01110cam a22003257i 4500 | ||
|---|---|---|---|
| 001 | 19130142 | ||
| 003 | BD-DhUL | ||
| 005 | 20191118121602.0 | ||
| 008 | 160610s2017 e a b 001 0 eng | ||
| 010 | _a 2016025019 | ||
| 020 | _a9781138919525 (pbk) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dBD-DhUL |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.55 _b.G35 2017 |
| 082 | 0 | 0 |
_a658.802 _bBAC _223 |
| 100 | 1 |
_aGalka, Robert J., _eauthor. |
|
| 245 | 1 | 0 |
_aCustomer relationship management : _bthe foundation of contemporary marketing strategy / _cRoger J. Baran and Robert J. Galka. |
| 246 | 3 | _aCRM | |
| 250 | _a2nd ed. | ||
| 264 | 1 |
_aLondon ; New York : _bRoutledge, _c2017. |
|
| 300 |
_avi, 449 p. : _bill. ; _c26 cm. |
||
| 365 |
_aGBP _b68.00 |
||
| 500 | _aRevised edition of CRM, 2013. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCustomer relations _xManagement. |
|
| 700 | 1 |
_aBaran, Roger J. _q(Roger Joseph), _d1945- _eauthor. |
|
| 700 | 1 |
_aBaran, Roger J. _q(Roger Joseph), _d1945- _tCRM |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c250905 _d250905 |
||