| 000 | 00764nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20191103112005.0 | ||
| 008 | 191103s2018 enka|||| |||| 001 0 eng | ||
| 020 | _a9781292220178 (pbk) | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_a658.8 _bKOP |
||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong, Marc Oliver Opersnik. |
|
| 250 |
_a17th, _bglobal ed. |
||
| 260 |
_aLondon : _bPearson, _c2018. |
||
| 300 |
_a734 p. : _bcol. ill. ; _c28 cm. |
||
| 365 |
_aGBP _b59.99 |
||
| 504 | _aGlossary: p. 667-674 Includes bibliographical references and index | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aArmstrong, Gary. _ejt. auth. |
|
| 700 | 1 |
_aOpersnik, Marc Oliver. _ejt. auth. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c250695 _d250695 |
||